It started more than 20 years ago, with a mom eager to share her love of the arts and humanities with her baby. Baby Einstein has since expanded to a full line of baby toys and gear designed to enrich baby's young mind.
On September 4, 2009, the Walt Disney Company announced that it would offer a refund for all Baby Einstein DVDs/videos purchased between June 5, 2004 and September 4, 2012, extending a refund policy already in place. The Campaign for a Commercial-Free Childhood, which had been pushing for a recall of the videos, sees the refund offer as "an acknowledgement by the leading baby video company that baby videos are not educational".
Baby Einstein - Baby Playtime Music
On August 13, 2007, Robert Iger, president and CEO of the Walt Disney Company, the owner of Baby Einstein, demanded that the University of Washington retract the press release, asserting that the study itself doesn’t support the claims made by the University’s public relations department. On August 16, University of Washington President Mark A. Emmert rejected Disney's complaints, saying that the university stands behind the research and that the press release accurately reflected the paper's conclusions and the scientists' commentary.
Baby Einstein is committed to maintaining the highest standards in the development of all of our products. After thoroughly analyzing the University of Washington study, we have serious concerns about the many contradictions between the study's conclusions and the content of its press release that created publicity which incorrectly suggests that this study focused on Baby Einstein products. In fact, the report concludes by stating “The analysis presented here is not a direct test of the developmental impact of viewing baby DVDs/videos. We did not test through experimental manipulation whether viewing baby DVDs/videos has a positive or negative impact on vocabulary acquisition.”