Was there any trepidation at Mattel over casting a boy in the video? Michelle Chidoni, who works in the company's communications department, says, "No. Barbie is a brand that's all about imagination and storytelling, whether you're a boy or a girl. We believe that play pattern is relevant to both genders."
One ad is part of a high-end collaboration between Barbie and the Moschino fashion brand. It features three precocious little kids. That's nothing new for a Barbie ad — except, for the first time, one of them is a boy:
Black Friday might look pretty pink to parents flooding the nation's Barbie aisles. But even though Barbie is a billion-dollar brand, it's facing stiff competition — especially in the form of Elsa from the movie Frozen. So its maker, Mattel, is trying to fight back with new ads intended to freshen Barbie's image.
And she says to expect more tonal turn around when it comes to Barbie marketing. "You're absolutely going to see the brand push boundaries where we haven't before."