Alan saw the Far East as an important market in which to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro lost its bid for , a U.K.-based game maker, to .
Hasbro has produced some home video releases as part of their marketing strategies. The earliest of these were VHS tapes of packed with toys. Subsequently, two different tapes, along with another tape, were produced as giveaways for promotions wherein you would get a free tape for purchasing toys. The promotions were not terribly successful, leading to leftover tapes being disposed of in various ways including being sold by themselves. The last VHS tape bundled with a toy held the first two episodes of the and came with a toy. Since then, Hasbro has produced a variety of .
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Hasbro Toys & Games Holdings, S.L. designs, manufactures, and markets games and toys. The company is based in Riba-Roja De Turia, Spain. Hasbro Toys & Games Holdings, S.L. operates as a subsidiary of MB International B.V.